https://www.rosedennis.com/insights daily 0.75 2025-11-25 https://www.rosedennis.com/insights/3jhdwkjfxncjlw3ws3xu2eklycr27d monthly 0.5 2025-11-25 https://www.rosedennis.com/insights/the-certainty-fallacy-why-you-cant-control-both-process-and-outcome monthly 0.5 2025-10-02 https://images.squarespace-cdn.com/content/v1/67a5ae54c5703d25bc668d2b/1759385644279-ND3A7RJKWV0DUUBWK1B5/unsplash-image-zq0K6AVDtu8.jpg Insights - The Certainty Fallacy - Airbnb's turnaround: Problem: Slow growth. Low bookings. Process: Founders put themselves in users' shoes. Discovery: Low-quality photos deterred bookings. Action: Hired professional photographers. Redesigned listings. Result: Revenue doubled. Mindset shifted from scaling to empathising. https://images.squarespace-cdn.com/content/v1/67a5ae54c5703d25bc668d2b/598760fb-f284-4af7-8513-cccc31ffc5d1/Rose-Dennis-Strategic-Consultant-QLD-AU-Profile.jpg Insights - The Certainty Fallacy - MEET ROSE, STRATEGY CONSULTANT Ready to embrace productive uncertainty? I help leaders decide when to focus on outcomes and when to trust the process. Let's have a practical conversation about your strategic priorities. Contact Rose → https://images.squarespace-cdn.com/content/v1/67a5ae54c5703d25bc668d2b/1759384953218-56OOM3502ZJXD9646WHN/unsplash-image-0mXw-dvuLok.jpg Insights - The Certainty Fallacy - IBM Transitioned from hardware to software and cloud-based AI, emphasising iterative innovation. Result: Repositioned as technology leader in high-value IT services. https://images.squarespace-cdn.com/content/v1/67a5ae54c5703d25bc668d2b/1759384858498-FBN6Z2P1VYUH0F3XQHHT/unsplash-image-ahtI-FHPQG4.jpg Insights - The Certainty Fallacy - Amazon Started selling books. Continuously adapted to expand into the marketplace, AWS, and logistics. Result: Dominated e-commerce and cloud services. https://images.squarespace-cdn.com/content/v1/67a5ae54c5703d25bc668d2b/1759384895309-ZU3TIES9K9YJPDYB1FS2/unsplash-image-RQ8zOzo-x_k.jpg Insights - The Certainty Fallacy - Netflix Shifted from DVD rentals to streaming by observing user preferences. Then pivoted to original content. Result: Global streaming dominance. https://images.squarespace-cdn.com/content/v1/67a5ae54c5703d25bc668d2b/1759384992127-P2ZDL92B9AARJBA1AHKD/unsplash-image-7xX52qMHGgo.jpg Insights - The Certainty Fallacy - Walmart Evolved from traditional retail to e-commerce and digital supply chain. Tested and scaled digital initiatives. Result: Retained market leadership by integrating physical and online retail. https://images.squarespace-cdn.com/content/v1/67a5ae54c5703d25bc668d2b/1759385602549-BW64EB4U94X04WBWZZW3/unsplash-image-8TqdrogVGfs.jpg Insights - The Certainty Fallacy - Tesla's Model 3 production: Target: 5,000 cars weekly by December 2017. Reality: Production stalled. Response: Pushed deadline to mid-2018. Set up temporary production outside the factory. Result: Eventually exceeded goals by adjusting timeline while maintaining quality. https://www.rosedennis.com/insights/blog-sacred-cows-blocking-your-transformation monthly 0.5 2025-09-25 https://images.squarespace-cdn.com/content/v1/67a5ae54c5703d25bc668d2b/219db2ee-7c71-4731-94e6-b3fdb898106e/Firefly_A+boardroom+table+with+golden+cow+figurines+scattered+on+it%2C+alongside+transformation+419498.jpg Insights - Change doesn’t come for free! - Yet one critical question rarely gets the attention it deserves: Which sacred cows are you willing to sacrifice? https://images.squarespace-cdn.com/content/v1/67a5ae54c5703d25bc668d2b/016e64c6-b153-4b95-9e4a-07cbd5e06a5a/wankander.jpg Insights - Change doesn’t come for free! That’s not how we do it around here! https://images.squarespace-cdn.com/content/v1/67a5ae54c5703d25bc668d2b/095f4ff7-c52e-4be4-9171-c6878d68f2e8/fishbowls.jpg Insights - Change doesn’t come for free! Top-tier consultancies typically drive the first 6-9 months. Then, two factors force a transition: unsustainable fees and evolving skill requirements as implementation progresses. https://images.squarespace-cdn.com/content/v1/67a5ae54c5703d25bc668d2b/09c4b222-95aa-427b-a47a-8ef8d9e7f49b/Rose-Dennis-Strategic-Consultant-QLD-AU-Profile-6.jpg Insights - Change doesn’t come for free! - Meet Rose, Strategy Consultant Ready to tackle your organisation's sacred cows? We've guided numerous leaders through these challenging transformations and can help you identify and address the specific barriers in your organisation. Reach out to us for a practical chat about your transformation journey. We're here to help you turn resistance into momentum. Contact Rose → https://images.squarespace-cdn.com/content/v1/67a5ae54c5703d25bc668d2b/3583828e-38d6-4a4d-9f67-bdf82ddc3bf1/chicken+%26+egg.jpeg Insights - Change doesn’t come for free! Humans crave certainty because uncertainty feels risky. The certainty fallacy drives flawed thinking. It says: we assume something must be either absolutely certain or completely false. https://images.squarespace-cdn.com/content/v1/67a5ae54c5703d25bc668d2b/10b584e7-09a2-48bf-b21a-c794ad6b3c4f/Frozen+Middle.jpg Insights - Change doesn’t come for free! This sacred cow is more prevalent in Enterprise Agility transformations that fundamentally challenge the middle management layer by dissolving traditional hierarchies and dismantling siloed departmental structures. https://images.squarespace-cdn.com/content/v1/67a5ae54c5703d25bc668d2b/1738e66f-23c2-4db9-b10d-7ff6adace068/running-for-the-bus-300x200.jpg Insights - Change doesn’t come for free! Is everyone on the bus? https://www.rosedennis.com/insights/d monthly 0.5 2025-10-03 https://images.squarespace-cdn.com/content/v1/67a5ae54c5703d25bc668d2b/27c318c9-3dee-495c-8bb9-da1fdfbb9ae6/MICROSOFT+CLOUD.jpg Insights - Disruption Detectors: What Great Leaders Do - MICROSOFT’S CLOUD PIVOT Under Satya Nadella, Microsoft built feedback loops that revealed the shift to cloud computing early. They pivoted from Windows-centric to cloud-first. Result: Stock price increased 10x from 2014 to 2024. https://images.squarespace-cdn.com/content/v1/67a5ae54c5703d25bc668d2b/7971deac-2c8d-4bcc-8a12-cc3070c9c429/Jeff+Bezos.jpeg Insights - Disruption Detectors: What Great Leaders Do - Amazon’s Customer Obsession While others focused on quarterly profits, Amazon built systems to surface customer feedback and long-term signals. Result: $386 billion in revenue (2021) and market dominance across multiple sectors. https://images.squarespace-cdn.com/content/v1/67a5ae54c5703d25bc668d2b/67560480-89f9-4fe4-af8a-40312462b920/steve+ballmer.jpeg Insights - Disruption Detectors: What Great Leaders Do Ironically, Microsoft's push toward tablets with digital pens had helped inspire Steve Jobs to develop the iPhone - yet Ballmer was blind to the very innovation his company had influenced. https://images.squarespace-cdn.com/content/v1/67a5ae54c5703d25bc668d2b/1759454555504-XAVU0AEMRS4X31OC027J/unsplash-image-bIgpii04UIg.jpg Insights - Disruption Detectors: What Great Leaders Do - APPLE’S DESIGN SYSTEMS Jobs built decision-making processes that elevated design and user experience over technical specs. Result: Became the world's most valuable company. https://images.squarespace-cdn.com/content/v1/67a5ae54c5703d25bc668d2b/1759454585514-XEYN4QMHQKF1C3QJFML4/unsplash-image-11SgH7U6TmI.jpg Insights - Disruption Detectors: What Great Leaders Do - NETFLIX DATA-DRIVEN DECISIONS While Blockbuster relied on intuition, Netflix built systems to capture viewing data and predict customer behaviour. Result: 230+ million subscribers and $31 billion revenue (2023). https://images.squarespace-cdn.com/content/v1/67a5ae54c5703d25bc668d2b/ca32ef42-e224-4a51-8420-5a7225438ecd/Rose-Dennis-Strategic-Consultant-QLD-AU-Profile-3.jpg Insights - Disruption Detectors: What Great Leaders Do - Meet Rose, Strategy Consultant Want to see if your organisation is built for success? I help leaders establish new structures and spot hidden opportunities. Let's have a pragmatic chat about your situation. Contact Rose → https://www.rosedennis.com/insights/the-momentum-paradox-knowing-when-to-push-forward-and-when-to-pause monthly 0.5 2025-09-26 https://images.squarespace-cdn.com/content/v1/67a5ae54c5703d25bc668d2b/7031cc33-d51a-438e-89bd-b425ccf880ec/Rose-Dennis-Strategic-Consultant-QLD-AU-Profile-2.jpg Insights - The Momentum Paradox - MEET ROSE, STRATEGY CONSULTANT Ready to find your rhythm between momentum and a strategic pause? I help leaders identify when to accelerate and when to trust the process. Let's have a practical chat about aligning your transformation journey with your true north. 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